Zazoo Live
Lead UI / UX Design & Art Direction
Live streaming re-imagined.
We didn't want to be like any other live stream website. We wanted to be a professional channel for professional people. By giving creatvies the tools they need to look just like the most viewed tv shows in the world, we tried to bring the Live TV Experience into the web.
My role Leading the design
As the art director and main designer, I wass in charge of the entire branding, UI Design and UX construction. I worked closely with our product team to create this incredible project.
Challenges Branding took some time
Since we were a small startup, and worked in an agile environment - we couldn't allow too much focus on the entire branding. As we figured out our features, and what we wanted to convey to our users - our brand grew stronger and took a shift into many different directions. We werent too sure regarding on how we wanted to make the brand appear, and it really took a big chunk of time in the project - but evantually, I am pretty happy with what we managed to create here.